Hello, I'm Toby, content strategist and experienced all round digital marketing specialist, currently heading up content marketing at Sky Bet International and PokerStars Sports, the sportsbook brands of The Stars Group. 


I've been lucky enough to have worked for and withsome of the biggest brands in the UK in my career to date, including Sky, Adidas, GVC and Virgin Media.

I'm a hugely positive and energetic individual, at my most comfortable when thinking creatively, breaking down traditional silos and bringing the very best out of those around me.

When I'm not thinking about content you'll find me either running marathons or playing football, as well as supporting West Ham United and Clapton CFC. 

Specialities: All facets of digital marketing, defining and implementing content strategy, campaign management, acquisition, agency management, development of senior stakeholder relationships, P&L budget management, identifying opportunities, selling in of strategy, writing proposals, presentations and creative briefs, management of multiple projects from initial briefing to completion, SEO.