BETSTARS NEWS

BetStars News is a long term project that will provide BetStars with a fully branded, region specific and entirely localised content hub across all tier 1 and tier 2 markets, publishing daily content with an always on approach.

A content hub that will allow us long term to attract new customers (drive trial), provide insight to existing customers (retain), and provide a wealth of content for re-purposing and use across the whole business (the content halo effect!)

Objectives include;

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• Improve BetStars search visibility (via gaining links, attracting long-tail search traffic & providing fresh relevant content for Google to index – something the existing BetStars sportsbook site cannot do).

• Increase brand awareness – make us stand out in a crowded marketplace.

• Help cross-sell BetStars into the PokerStars base.

• Provide a vast amount of best in class content for social, CRM, PR, & internal promotion purposes – the halo effect

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I head up the cross-European editorial team, which now comprises of over 15 full and part-time journalists, researchers and designers, and is growing monthly.

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English - https://www.betstars.uk/en-gb/news/