Casino content is notoriously difficult to create - unless you start to think a bit more laterally. With this Partycasino project we took a subject the divides opinion in the music world and tried to track it's evolution with an interactive fully responsive hubsite - an 'auxploration' - which provides an evergreen resource on EDM (Electronic Dance Music) that continues to attract traffic, shares and links. 

 

We collaborated with a number of high profile music industry players on the piece and incorporated a Spotify widget which allows users to listen to the full range of over 100 artists featured in this piece.

 

The site has already won a host of design awards, as well as coverage on Resident Advisor and seen social shares from DJ's Danny Byrd and Jeremy Sylvester.

 

http://www.howthepartystarted.com/