BWIN: MAYWEATHER vs PACQUIAO - THE ULTIMATE TALE OF THE TAPE
Ahead of the self-styled 'Fight of the Century' between Floyd Mayweather Jr. and Manny Pacquiao in May 2015, we created an interactive infographic for bwin, where users could compare the fighters on a huge number of statistics, from the obvious to the under-the-radar stats. The piece had the dual aims of achieving increasing bwin share of voice around the fight and securing high quality editorial coverage and links to our hubsite.
The piece was organically featured on the mirror.co.uk, itv.com and the standard.co.uk, as well as being featured as one of Ceros' '5 fantastic branded content pieces in 2015' alongside pieces from Red Bull and Emirates Airline.
To date the site has links from 19 referring domains and continues to pick up organic links and traffic.