Which NBA superstar is the greatest of all time - #theGOAT? Michael Jordan? LeBron James? Wilt Chamberlain? We set out to definitively prove this for our bwin brand once and for all.

 

Users vote in six randomized head to head match-ups, with a league table recording all user votes, with the eventual #theGOAT being revealed in 2016. Since launch we have seen over 20,000 unique votes and thousands of shares across social media.

 

The site uses big bold NBA imagery that reflects the superstars’ larger-than-life hero status, and has so far gained links/coverage from 121 referring domains, including bit.ly, Eurosport Yahoo and boredpanda. The site has also won multiple design awards, including site of the day awards from awwwards and csswinner.

 

The site has also been fully translated into German, Spanish, Italian and French.

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