SKY BET NEWS ITALY
Sky Bet News Italy is a long term project that provides Sky Bet with a fully branded, region specific and entirely localised content hub, publishing daily content with an always on approach.
A content hub that will allow us to attract new customers (drive trial), provide insight to existing customers (retain), and provide a wealth of content for re-purposing and use across the whole business (the content halo effect!)
I project managed the build and launch of the site, and continue to manage the editorial team of writers based in Milan, Italy..
Improve Sky Bet's search visibility in Italy (via gaining links, attracting long-tail search traffic & providing fresh relevant content for Google to index).
Increase brand awareness – make us stand out in a crowded marketplace.
Provide a vast amount of best in class content for social media, CRM, PR, & internal promotion purposes – the content halo effect