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Sky Bet News Italy is a long term project that provides Sky Bet with a fully branded, region specific and entirely localised content hub, publishing daily content with an always on approach. 


A content hub that will allow us to attract new customers (drive trial), provide insight to existing customers (retain), and provide a wealth of content for re-purposing and use across the whole business (the content halo effect!)

I project managed the build and launch of the site, and continue to manage the editorial team of writers based in Milan, Italy..

Objectives include;

  • Improve Sky Bet's search visibility in Italy (via gaining links, attracting long-tail search traffic & providing fresh relevant content for Google to index).

  • Increase brand awareness – make us stand out in a crowded marketplace.

  • Provide a vast amount of best in class content for social media, CRM, PR, & internal promotion purposes – the content halo effect

Italian -

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