BWIN: THE BILLION EURO GAME
The UEFA Champions League final is the most lucrative single game of football in existence - with the total sponsorship involved topping €1billion. We took an in-depth look at the millions behind this billion - investigating the prize money and the sponsorship deals of the two teams involved in the 2015 final - FC Barcelona and Juventus.
The interactive hubsite attracted wide-spread coverage before the final itself, with features on Yahoo, World Soccer and ITV. To date the piece has links from 55 domains, and continues to attract traffic and social shares.