BWIN: THE WORLD SPORTS FOOD FIGHT
Sports nutrition is a hotly debated topic online, but we discovered that research on the nutritional requirements of individual athletes remains fragmented online. The World Sports Food Fight project for bwin combined this research with a fully responsive site that allowed user to compare the nutritional demands of eight of the world’s most popular sports.
The piece has attracted over 120 referring domains so far, including links and coverage on Football365, newsfood, Planet F1 and Total Rugby.
The piece was also fully translated into Spanish, German and Italian.